01
Offer onboarding
Document eligibility, conversion and commercial requirements.
01 / Operational context
A routable offer is an operational specification
The landing URL alone is not enough. The network needs supported GEOs, devices, traffic restrictions, conversion definitions, payout values, caps, validation rules and technical integration details.
02 / Operational context
Distribution should begin with controlled volume
Early traffic establishes baseline conversion and quality. Caps can then expand when reporting, approval and downstream signals reconcile.
03 / Operational context
Feedback improves traffic allocation
Advertiser status updates and payout values help the routing layer distinguish raw registrations from payable business outcomes.
System components
What the operating model includes.
02
Traffic controls
Restrict sources, GEOs or devices where necessary.
03
Postback integration
Return event status and value to the network.
04
Quality review
Evaluate source patterns and downstream behaviour.
05
Cap management
Protect inventory while learning.
06
Publisher reach
Access approved publishers and media buying agencies.
Launch checklist
What to validate before volume increases.
Provide a test account and conversion path
Document all rejection reasons
Return stable click IDs
Send status changes consistently
Define daily and total caps
Share source restrictions before launch
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
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Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.