01
Multi-buyer structure
Use stable subID conventions across teams.
01 / Operational context
Agency traffic requires operational separation
A single agency account may contain several buyers, platforms, GEOs and creative strategies. The link structure must preserve those differences instead of blending all clicks into one report.
02 / Operational context
Routing does not replace source optimization
Smartlinkella optimizes eligible destinations. The agency remains responsible for acquisition cost, creative quality, compliance and source-level decisions.
03 / Operational context
Reporting should support buyer accountability
Buyer, source, campaign and placement identifiers should be mapped before volume is launched. This makes discrepancies and quality changes easier to isolate.
System components
What the operating model includes.
02
Postback mapping
Return conversions to trackers and traffic sources.
03
Global inventory
Route mixed portfolios across Tier 1–3 GEOs.
04
Agency onboarding
Review traffic methods, projected volume and reporting needs.
05
Controlled scaling
Increase volume after approved performance reconciles.
06
Partner support
Operational help with link structure and tracking tests.
Launch checklist
What to validate before volume increases.
Define an agency-wide naming convention
Assign one dimension to each subID
Do not reuse buyer IDs for placements
Validate tracker postbacks before scale
Separate materially different traffic methods
Review quality by buyer and source
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
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Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.