01
Click ID
Unique identifier from the source or tracker.
01 / Operational context
Click identity begins at the source
The traffic source or tracker generates a click ID. The publisher passes that identifier into the SmartLink, which associates it with the network click.
02 / Operational context
The postback must return business meaning
A conversion callback should distinguish event type, status and payout where supported. A raw registration and an approved payable lead are not the same optimization signal.
03 / Operational context
Reconciliation catches invisible failures
Network, tracker and source reports should be compared regularly for missing IDs, duplicates, delays and timezone differences.
System components
What the operating model includes.
02
SubIDs
Campaign, placement, creative and buyer dimensions.
03
Network ID
Internal identity used for conversion attribution.
04
Event
Registration, confirmation, lead or paid action.
05
Status
Pending, approved, rejected or updated.
06
Payout
Commercial value associated with the event.
Launch checklist
What to validate before volume increases.
URL-encode dynamic values
Test with a real click
Return one conversion per unique event
Handle delayed status updates
Use consistent currency and decimal format
Reconcile by date and click ID
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
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Related Smartlinkella resources.
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Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.