01
sub1
Traffic source or property.
01 / Operational context
Each parameter should have one meaning
A stable taxonomy is more valuable than passing every possible label. One field should not represent a campaign on Monday and a buyer on Tuesday.
02 / Operational context
Granularity should match decision rights
Agencies often need buyer and source dimensions. Publishers may need site, placement and content unit. Media buyers may need campaign, ad set and creative.
03 / Operational context
Avoid personal data
SubIDs should contain operational identifiers, not names, emails or other user-level personal information.
System components
What the operating model includes.
02
sub2
Campaign or channel.
03
sub3
Placement or ad set.
04
sub4
Creative or content unit.
05
sub5
Buyer, team or account group.
06
custom
Additional non-personal test dimension.
Launch checklist
What to validate before volume increases.
Publish the taxonomy internally
Use machine-safe values
Avoid spaces where possible
Keep personal data out of URLs
Do not overwrite source click IDs
Validate reports before launch
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
Continue reading
Related Smartlinkella resources.
Apply
Bring us your traffic. We’ll bring the routing.
Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.