01
Duplicates
Repeated event or user identifiers.
01 / Operational context
Validation begins with measurable rules
Duplicate events, prohibited traffic, invalid GEOs and automated patterns should be defined before volume is accepted.
02 / Operational context
Signals require context
An old device, unusual browser or short conversion time can be a clue, not a verdict. Source method and campaign behaviour matter.
03 / Operational context
Disputes need evidence
Networks, publishers and advertisers should be able to review click IDs, timestamps, rejection reasons and aggregated patterns.
System components
What the operating model includes.
02
Velocity
Unusual click or conversion timing.
03
Mismatch
GEO, language, device or source inconsistency.
04
Automation
Non-human interaction patterns.
05
Policy breach
Traffic outside declared or accepted methods.
06
Evidence
Logs and reason codes supporting decisions.
Launch checklist
What to validate before volume increases.
Document prohibited traffic
Keep click-level logs
Return rejection reason codes
Use multiple signals
Review false-positive risk
Escalate with reproducible evidence
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
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Related Smartlinkella resources.
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Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.