01
Input
Click request, publisher ID and subIDs.
01 / Operational context
Step 1: receive and validate the click
The routing layer receives the request together with any traffic-source and publisher parameters. Invalid or missing data can reduce reporting quality even when the redirect still works.
02 / Operational context
Step 2: filter eligible destinations
The engine removes routes that do not support the user country, device, traffic category, current cap or operational status.
03 / Operational context
Step 3: select and redirect
Eligible destinations can be ranked using available performance and quality data. The user is then redirected while the network click ID remains attached.
04 / Operational context
Step 4: collect conversion feedback
Postbacks return event status and payout information. That data supports reporting, reconciliation and future route decisions.
System components
What the operating model includes.
02
Context
GEO, device and supported routing signals.
03
Eligibility
Offer rules, caps and availability.
04
Selection
Choice among the remaining destinations.
05
Redirect
User transfer with stable attribution.
06
Feedback
Conversion, status and payout postbacks.
Launch checklist
What to validate before volume increases.
Do not strip query parameters
Use HTTPS links
Pass stable source IDs
Test more than one GEO/device combination
Verify the final redirect
Confirm the conversion returns to the correct click
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
Continue reading
Related Smartlinkella resources.
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Bring us your traffic. We’ll bring the routing.
Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.