01
Mobile-first
Most social clicks require fast mobile flows.
01 / Operational context
Social traffic carries strong creative context
The promise made in the ad shapes user expectations. The destination must remain compatible with that intent even when routing changes.
02 / Operational context
Platform and campaign IDs should be preserved
Campaign, ad set and creative dimensions help isolate quality and conversion changes.
03 / Operational context
Compliance remains the publisher’s responsibility
A SmartLink routes eligible traffic; it does not make a prohibited ad, misleading creative or policy violation acceptable.
System components
What the operating model includes.
02
Creative alignment
Ad intent should match the route category.
03
Campaign IDs
Preserve source structure through subIDs.
04
Policy review
Follow platform and local requirements.
05
Quality monitoring
Track approval by campaign and creative.
06
Controlled scale
Increase volume after route stability is proven.
Launch checklist
What to validate before volume increases.
Declare the platform
Pass campaign and creative IDs
Avoid misleading claims
Test mobile redirects
Monitor approval by creative
Separate organic and paid social
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
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Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.