01
Site ID
Identify the publisher property.
01 / Operational context
Inventory context matters
A banner on a dating-related property differs from broad run-of-network inventory. Site and placement IDs should remain visible.
02 / Operational context
Creative and destination should align
The SmartLink can select among eligible routes, but the banner should not promise a category that the route pool cannot support.
03 / Operational context
Viewability is separate from conversion quality
Low engagement may reflect placement exposure rather than offer quality. Media and conversion metrics should be reviewed together.
System components
What the operating model includes.
02
Placement ID
Preserve position and unit.
03
Creative ID
Compare message variants.
04
Device
Separate mobile and desktop.
05
GEO
Use country-specific route eligibility.
06
Approved EPC
Measure payable value by inventory segment.
Launch checklist
What to validate before volume increases.
Pass site and placement IDs
Review viewability separately
Align banner and route category
Test mobile sizes
Block invalid inventory
Scale by approved EPC
Operational principle
SmartLink routing does not replace transparent traffic acquisition, stable tracking or partner communication. It makes those inputs more useful by connecting them to eligible dating inventory.
Continue reading
Related Smartlinkella resources.
Apply
Bring us your traffic. We’ll bring the routing.
Tell us the source, GEO mix and approximate monthly volume. The same application endpoint records the page that generated the request, so topic-level lead attribution remains available.